About
The story
Welcome to Brim,Where Performance Meets Purpose
At Brim, we believe gymwear should do more than just fit right, It should move with you, push limits, and elevate your mindset. Born from the desire to blend minimalist design with high-performance fabrics,
Brim is built for athletes, lifters, runners, and go-getters who don’t settle.
Every thread is designed with purpose. We’re not just making clothes. We’re building confidence from the first rep to the final sprint.
Train Hard. Look Sharp. Stay Brim.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.
